Hey guys and happy Thursday! The buzz is going around about Under Armour’s new campaign, and it’s definitely one I can get behind! The “What’s Beautiful” 3.0 campaign is all about redefining the female athlete by setting goals and encouraging one another in a community and through accountability. To join in the fun and life change, here’s all you need to do:
Set your own personal goal.
Document your journey by posting videos and photos that tell your story from start to victory.
Watch for challenges for you from the UA folks (and weekly prize bags!).
But then continue to show your journey – what makes your story the one that stands out from the rest. “If you meet your goal, set a new one. Make it even bigger. Prove to everyone, and yourself, that you have more than what it takes.”
From UA’s website,
After 8 weeks, we’ll announce the 10 finalists who’ve documented the most impressive, motivated, monumental stories. Winners will be announced mid-July.
The top 3 performers will be flown to Costa Rica for a surfing and yoga retreat together – can you believe that? Sounds pretty incredible to me! The “competition” is steep, but the truth is that this campaign is all about pushing each other to be better, setting your own goals to push harder and rise above who you thought you could be and celebrating the female athlete of every shape and size and sport! Now THAT is something I can get behind, Costa Rica or not. 😉
You guys know I’m not much of a goal setter. But this campaign coincides perfectly with the first huge, fitness-related goal I’ve set – to run my first marathon! It made me think about what other goals I could set and the larger goal I’d like to frame my health around, which leads me to my team:
Team “Focus on Fitness,” because I want my focus to be on what I can DO, achieve, enjoy and live rather than on how clear my abs are or what the scale says. To check out my 2 specific goals in greater detail, check out my video here:
If you’d like to join Team Focus on Fitness, please sign up here! We can encourage one another and I will also be posting “mini goals” to help us focus on fitness better. ANYone, with ANY goal can sign up! Join me and join the movement – or create your team or sign up as an individual. However you choose to do it, set some goals and get moving!
So…are you in?! Hope to see you on the roads, in the courts and on the fields either virtually or around Calgary!
Live well & be well,